Today, Riot held a press conference discussing the future of League of Legends: Wild Rift. The mobile gaming scene has been expanding quickly and Riot intends to cater to that market as well. There are some exciting developments from Riot Games so let’s jump right into it!
More Hyperlocalized Experiences
Riot Games have been delivering personal and relatable experiences through hyperlocalized activities to the various regions. Earlier in May this year, they celebrated Indonesia’s Independence Day with a short film entitled SUARA MAMA. In line with their Ruination event, they also held an orchestra featuring traditional Southeast Asian instruments called Symphony of Light. They intend to imitate their success with more hyperlocalized experiences and activities for the various regions in the future.
The various hyperlocalized content that Riot Games has produced, Riot Games
Wild Rift SEA Icons Series kicked off a few months after the open beta launch of Wild Rift. The tournament had over 800 participating teams and garnered 1.28 million peak daily unique views. Throughout the series, Riot Games had also incorporated localized viewing experiences for the various regions.
“We realized that our players want to be part of the broadcast. When we consider a broadcast for Thailand or Indonesia, for example. What are the local market idiosyncrasies or special cultural touchpoints that we need to incorporate?” said Chris Tan, Head of Esports at Riot Games.
“For example, in Malaysia, we actually provided time for the casters like Ikuto and Mikos to break their fast with Maggi noodles. It was a fun way to be culturally relevant, while also providing some cool value and interesting content for the viewers.”
The Players Come First!
Riot Games revealed that it will prioritize building up its mobile hub in Southeast Asia with a player-first strategy. They also intend to develop a broader self-sustaining ecosystem within the scene.
“Southeast Asia is a predominantly mobile-centric region. However, we believe that we have the opportunity to not just develop and build on the great things that are already being done here but also to bring Southeast Asia and mobile esports to a global stage,” said Justin Hulog, General Manager of Southeast Asia and Taiwan.
“We have been thinking about how to provide a unique, tailored, and optimized viewership experience that is just as exciting as what we’ve done for PC,” he continued.
In terms of philosophy, Nick Vanzetti, Senior Vice President of ESL Asia Pacific Japan, also said that they want to build the SEA mobile esports scene with a player-first approach. To that end, they want to deliver an experience that both mobile and PC users will be able to enjoy.
Paving the Way for Wild Rift Esports
In the next foray into the future of Wild Rift esports, there are grand plans to elevate the scene to the next level. Speaking at the virtual press conference, Leo Faria, Global Head of Wild Rift Esports at Riot Games commented on Wild Rift esports’ journey thus far.
“We intend for Wild Rift esports to be Riot’s first truly global mobile esport. While we are still in the early stages of building out our newest sport. Our progress in Southeast Asia sets the tone for what we want to achieve in other regions. We’re excited to bring this same player-focused strategy and high-quality productions to other mobile audiences around the world” he said.
Plans revealed for the future of Wild Rift’s esports, Riot Games
There are plans to develop a new ecosystem independent from League of Legends PC esports. There are plans to invest in western regions as well. Specifically, the Americas, Europe, and Mena.
Leo Faria also teased a future global tournament for Wild Rift esports at the end of the year. However, he clarified that it will not be Wild Rift Worlds and that more details can only be released at a later date.
Plans for ESL Mobile
Roadmap of ESL Mobile’s future, Riot Games
Nick Vanzetti had also revealed plans to expand ESL Mobile. Dubbing it their hero brand, ESL wants to provide a global mobile esports experience. Soon, ESL Mobile will develop into a full ecosystem, encompassing local, regional, and global stages.
The tentative names of the three stages are ESL Mobile Open for the local stage, ESL Mobile Challenger for the regional stage, and ESL Mobile Masters for the global stage. A more detailed roadmap will be revealed in the future, entailing the mobile scene.
While we wait for the details to be released, you can keep up on all things Wild Rift here at SEAGM.